Sponsorship Strategy for a New Indian Entrant in Sports
Sponsorship Strategy for a New Indian Entrant in Sports The Sports Sponsorship market in India witnessed another year of growth in 2019 with the value surpassing a never seen before Rs. 9,000 crores, an impressive growth of 17% over the value in 2018. The business of sports in India has seen a substantial Compounded Annual Growth Rate (CAGR) of 12.8% over the past decade. These facts and numbers show that the belief in and delivery of sports has been performing well and consistently growing. (GroupM Media India Private Limited, 2020) The brand that I believe should invest in sports is Vedantu. It is an EdTech company having a live online learning and tutoring platform that enables flexible personalized learning by connecting students and teachers. Vedantu offers free courses from class 6 to class 12, free master class sessions, as well as premium, paid 1-on-1 classes from class 6 to class 12. (Vedantu, 2020) The name and logo of Vedantu symbolize a personalized knowledge ne